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MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at...

New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North...

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Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to...

“MMA Mobile Marketing Economic Impact Study,” demonstrates mobile’s influence as an economic engine across the U.S. business and marketing landscaperead more

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MMA Releases Whitepaper on How to Effectively Harness the Power of Mobile Email

Member Submitted ContentMember Submitted:  does not display The MMA Mobile Email Committee unveils a primer to review the mobile email landscape and offer guidance on design, delivery and messaging...

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MMA Introduces Location Terminology Guide

MMA committee unveils lexicon to define mobile location practices and educate marketers on the methods available across data, measurement and technologyNew York, NY, 25 September 2013 As mobile...

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